Nordic Head of Performance Marketing To IF
You could call it Nordic Head of Performance Marketing. But we’re actually looking for a people leader with drive for sales results using the latest marketing tech and knowhow.
Whatever your professional title is - with us you will contribute to something bigger. An insurance can make the difference when a flat tire punctures a vacation plan. It can transform a napkin sketch into an award-winning restaurant. It has the power to turn misfortunes into possibilities and dreams into reality. It’s all about life. And it’s all about understanding our target group and reaching out to them in the right way.
If is not only one of the largest insurance companies in the Nordics. We strive to be the most caring one. We always make sure that every customer is correctly insured and that we are right by their side when they need us. Not just for quick pay-outs, but to help them rebuild and recover – financially, practically and emotionally. As the Nordic Head of Performance Marketing, you will ensure that we present our offering to our customers in a lucrative manner, and support customers finding their way to the our care and great coverages. You will be an important player driving our digital sales both to the B2C and B2B customers and working together with our brand and media teams to strive for singular brand experience.
About the role
The Nordic Marketing team ensures that the If brand is in customers minds and contributes to increased brand consideration and preference. When potential customers are in the market, we are cost effective in guiding them to purchases via our digital channels. Our strategies and decisions are science driven, and we are at the forefront in advertising technology, creativity, operations, and delivery. Nordic Marketing leader team consists of 3 key people, Head of brand advertising, Head of Media and you, the Head of performance marketing. Performance marketing team is the largest team in the marketing unit, and leading the team is heavily concentrated in implementation of our creative and media strategy operationally in the lower funnel marketing. The lead of the team is also an important stakeholder in further iterations of our current strategies.
As the leader of the performance marketing unit, you make sure the Nordic and local digital sales targets are met through coordinated marketing activities in countries. You lead the Performance marketing team consisting of competence leads and teams of Marketing business management, Digital marketing, Performance media buying and Performance marketing creative. As part of the position, you act also operationally in leading one of our agile Tribes. Together with the competence leads, their teams and If analysts, you develop If marketing reporting.
With us, you get the opportunity to become part of a team where everyone walks that extra mile. In an organization built on trust and stability we have the possibility to truly put our hearts into our job – even though we sometimes have a short deadline to explain complex matters. This also means that we’re flexible. We have a pan-Nordic environment, and except that you’ll contribute with your competences internally, you’ll work with several internal and external partners. We welcome you to an informal working environment with lots of smiles and a positive attitude.
Who are you?
You love to work for an established strong brand, but you are primarily driven by creating efficiency, both operationally and in ROI-creation, within the performance marketing domain. Your ambition is to create traffic and sales through varied activities in different internal and external channels together with a Nordic team of cross functional talent. You have a genuine passion to drive business results in digital channels close to business as well as co-operating tightly with your colleagues within other sections of the marketing department. You have an understanding of both B2B and B2C performance marketing, usage digital marketing, customer communication, search both in supporting SEO traffic as well as SEM. We don’t expect you to be the expert of everything, but require you to be able to lead, inspire and find the best ways of optimizing our digital traffic creation in a wide channel mix, and to support our growing digital business. You also have genuine interest or knowledge regarding ad tech and marketing analytics and reporting. You love leading people and operations on a Nordic level, and feel comfortable with representing the team in English in multiple different business forums. You are a servant leaders, who excels in coaching and inspiring your team to succeed, while not being afraid of giving helpful and timely feedback.
You also have:
· Relevant academic degree
· Proven track record of successful delivery towards sales targets and growth (sales experience seen as a benefit)
· Proven ability to lead a successful data-driven performance marketing in B2C and/or B2B
· Experience of leading a Nordic/international team
· Ability to find synergies between marketing, CRM, search (paid and non-paid) and site development
· Experience in co-operation with internal or external media and creative agencies to strive for performance and creative excellence
· Experience in budgeting and forecasting
· Experience in building and developing performance analytics and reporting together with analysts (e.g. marketing mix modelling)
· Excellent communication, presentation and stakeholder management skills
· Knowledge of insurance business seen as a benefit
Additional facts and recruitment process
Application deadline: Screening and interviewing will start immediately.
Apply via the link.
Work location: Stockholm (Bergshamra), Espoo, or Oslo (Vækerø). Travelling a 4-6 of times a year in the Nordic countries is required.
Start: As soon as possible/by agreement.
Romney & Rudberg Talent Search is responsible for the recruitment. For more information or questions, please contact Lotta Romney email lotta@romneyrudberg.se, phone +46707171719.