Nordic Digital Marketing Manager to If

We are looking for a business-oriented and results-driven Marketing Manager to lead digital marketing for a defined line of business (LOB) across the Nordics. In this role, you will drive growth through clear prioritization, strong stakeholder alignment, and accountable campaign execution.

About the Role

As a Marketing Manager, you own the end-to-end digital marketing for your LOB — from yearly planning to execution and performance follow-up. You work closely with other Nordic Digital Marketing Manager, who is responsible for media planning and optimization for the defined line of business. You ensure that marketing activities directly support business goals and deliver measurable revenue impact through defined KPI’s, collaborating with key stakeholders to translate strategy into concrete campaigns across markets.

Key Responsibilities

·       Own the yearly marketing plan for your line of business at a Nordic level, aligned with business and sales targets.

·       Align stakeholders on priorities, plans, and expected outcomes.

·       Ensure the right products, messages, and timing in close collaboration with the product department, digital sales, and the creative team.

·       Ensure campaigns follow brand, legal, and best practice requirements.

·       Manage and allocate budgets effectively across markets and channels.

·       Work closely with other digital marketing manager, who is responsible for media planning and optimizations of the campaigns.

·       Be accountable for digital marketing performance.

·       Participate in digital marketing development projects, in line with the agreed roadmap.

About the Team

You’ll join a Nordic performance marketing team operating across all Nordic countries. We work closely with Brand Marketing, Media & Insights, media agencies, and internal stakeholders to produce high-quality creative assets that drive measurable results. Our team values collaboration, efficiency, and continuous learning.

We Offer

In the same way that we place high demands on you as an employee, we also expect you to place high demands on us as an employer. Here are some of the benefits of working at If:

·       An inclusive work environment where everyone is welcome

·       Career and development opportunities in the largest insurance company in the Nordics

·       Social activities, as well as a highly skilled professional environment

·       Possibility of hybrid workplace

·       Health promoting workplace with e.g., wellness allowance and various sports activities

·       Great insurance benefits

·       Weekly workout hour

·       High pension savings

Who Are You?

·       You are a commercially minded marketer who takes ownership and focuses on outcomes

·       Strong business understanding and a data-driven mindset

·       Clear communicator with solid stakeholder management skills

·       Able to prioritize and simplify complex topics

·       Proactive, structured, and accountable

Requirements

·       5–10+ years of experience in digital/performance marketing

·       Experience of driving campaigns towards business or sales targets

·       Experience of working with budgets and performance KPIs (e.g., CPA, ROAS)

·       Strong stakeholder collaboration experience

·       Fluent in English

Skills & Focus

·       Translating insights into business actions

·       Budget management and prioritization

·       Creative planning together with the creative team

·       Stakeholder management

Tasks in more detail:

·       Drive LOB (line of business) marketing planning and creative execution

·       Align marketing activities with business priorities

·       Coordinate work across stakeholders

·       Manage budgets and ensure efficient spend

·       Monitor performance and take action to improve results

Location: Oslo, Norway Time type: Full time Job type: Permanent

Romney & Rudberg Talent Search is responsible for this recruitment. For more information or any questions, please contact: Lotta Romney email lotta@romneyrudberg.se, phone +46707171719 or Sarah Rudberg email sarah@romneyrudberg.se, phone+46705512700.

Please note that we use SEMAC to handle background checks of final candidates.

Apply via the link below.