Head of Insight To PopHouse
Pophouse creates, develops, and acquires entertainment brands and concepts in areas such as music, gaming, podcast and live performance. Through the company’s own investment arm, which is investing in music catalogues of world-famous artists, the idea of Pophouse is to create the pop culture of tomorrow.
With our in-house creative teams and capabilities, we amplify the value of already steady royalty returns though the development of new creative concepts. We are passionate about making music brands thrive – on multiple platforms and in new formats - and help them to scale into evergreen entertainment franchises with constantly growing and renewing audiences.
Pophouse is now looking for a Head of insight to plan, lead and champion the importance of data-driven insights within Pophouse.
You will need a broad understanding of popular culture, always with a finger on the pulse of industry trends. You will be able to turn both quantitative and qualitative research into insights and artifacts that will shape the way we develop new creative concepts – always keeping the audience at heart.
Together with your colleagues in the brand team, you will empower everyone at Pophouse to make better decisions based on data-driven insights.
SUMMARY OF ROLE
Manage all core insight tools
Be responsible for our brand equity monitoring
Lead audience segmentation
Plan and lead research initiatives
Covert trends into actionable insight
Manage sub-contractors
Be the champion of insights across departments
THE PERSON WE ARE LOOKING FOR
Demonstrate professional experience in an insights / research role
Experience in both quantitative and qualitative research methods
Experience in translating data into relevant insights for creative development
Excellent communication skills – both verbal and written
Self-motivated, enthusiastic, curious and structured
Able to work across multiple projects simultaneously and deliver against tight deadlines
Able to work autonomously and to remain agile and prioritize projects in a rapidly changing work environment
Strong team-working skills and the ability to maintain good working relationships with internal and external teams
Could this be you? Then don’t hesitate to apply via link below. For questions, please contact
Lotta Romney mail: lotta@romneyrudberg.se tel: +46 707 17 17 19