Creative Lead Planta

 


Help millions grow happier, healthier plants - Join the award winning Planta app!

We love plants and we love to help people to keep their plants alive - Which is why we’re on a mission to be the best digital plant service in the world.

 Planta was founded by the same team behind Lifesum and launched in 2018. Today, it’s a fast-growing, globally recognized app that’s changing how millions of people care for their plants and gardens. Highlighted by Apple as an Editors' Choice and considered the #1 plant app worldwide. Planta has now over 230,000 paying subscribers, with the US as its largest market.

 Our dedicated team of 20 people — based across Sweden, Spain, and the US — blends deep tech, thoughtful design, and plant expertise to deliver the best plant care experience possible. We’re proudly self-funded and product-first, with big ambitions for the future.

About the product

Planta is an intelligent plant care app designed to help users grow healthier, happier plants. At the core is our personalized, AI-driven care schedule tailored to every plant’s unique needs. The beloved Dr. Planta tool diagnoses plant issues and recommends treatments through a powerful AI experience.

And we don’t stop at indoor plants — we’re expanding into gardening and outdoor plant care, too. With the launch of Planta Market, users can now buy plants and accessories directly in the app. Our global plant community continues to grow, helping plant lovers share inspiration, learn, and celebrate their green success stories.

We’ve become a trusted plant care companion for households worldwide. Now, we’re gearing up for the next phase — and this is where you come in.

Your mission:

You’ll own the creative strategy behind our advertising campaigns and you’ll play a pivotal role in scaling Planta. Your work will have a high impact, driving Planta’s next stage of global growth and brand visibility. Imagine millions of plants thriving thanks to the highly creative advertising you make happen.

You’ll develop data-driven concepts, briefs, hooks and storylines that turn plant lovers into loyal subscribers. You’ll work closely with marketing, product, design, editors, UGC creators and media buyers to craft cohesive, meaningful and high-performing ad experiences.

This role blends strategy + creativity + hands-on execution. You understand what makes people stop scrolling, engage, and convert, and you know how to build learning loops that improve creative performance over time.

You will:

  • Develop high-impact creative strategies for paid and organic content.

  • Build concepts, hooks, angles, storyboards, and scripts for plant-focused campaigns.

  • Turn consumer, trend, and market insights into clear creative direction.

  • Produce briefs for designers, editors, and UGC creators.

  • Manage and optimize a growing roster of UGC creators and creative assets.

  • Review creative output and give actionable, constructive feedback.

  • Ensure brand consistency and strong storytelling across all channels.

  • Identify winning patterns and build testing frameworks for continual improvement.

  • Partner closely with leadership, product, and marketing on launches and seasonal campaigns.

What you bring:

  • Proven experience as a Creative Lead, Creative Strategist or in a similar role at B2C brands.

  • A self-starter who loves rolling up your sleeves and making things happen.

  • Strong understanding of ad creatives, with a particular focus on paid social content.

  • Strong instincts for storytelling, hooks and human behavior.

  • Ability to interpret performance data and turn insights into new ideas.

  • Experience working with UGC creators and short-form content.

  • Excellent communication skills.

  • Familiarity with Figma.

  • Passion for plants or gardening is a plus.

What we offer:

  • Be part of a small, flexible, fast-moving team where your ideas and impact matter.

  • Work alongside a hardworking group that values collaboration, creativity and ownership.

  • Work closely with the founders and leadership team, with direct reporting to the CEO.

  • Enjoy generous benefits, including comprehensive health perks and wellness-focused allowances such as our plants benefit (växt-bidrag).

  • This is a hybrid role based in Stockholm. Planta also has an office in Palma.

  • Grow with a company that supports continuous learning, development, and autonomy.

Apply

If you’re a creative thinker who loves storytelling, and you want to help build the world’s most-loved plant care app: We’d love to hear from you!

Apply via the link below with your CV and digital portfolio.
If you have any questions, please contact Sarah Rudberg at sarah@romneyrudberg.se or +46 70 551 27 00.