Brand advertising project manager to IF
You could call it Brand advertising project manager. But we are actually looking for a caring doer, with a strategic understanding and drive to operatively lead high quality brand campaigns and creative productions.
Whatever your professional title is – working with insurances makes a real difference for people, businesses, and society. Insurances provide security, enable progress and contributes to turning misfortunes into new beginnings. If is not only the largest insurance company in the Nordics; we strive to be the most helpful one. Not just for quick pay-outs, but to help customers recover and rebuild – financially, practically and emotionally. It’s all about understanding our customers and helping them in the right way. And for us in Marketing to communicate this helpfulness in a relatable and effective way.
As Brand advertising project manager, you will ensure that our paid brand advertising processes and deliverables are of high quality, in line with defined strategic objectives, creative strategy and brand identity. You will manage and develop high quality Nordic brand advertising together with If’s brand advertising team and partners and independently manage defined brand projects and productions from brief to final production.
About the role
Our Nordic Marketing team is responsible for building long-term brand attraction as well as contributing to short-term sales. Our Brand advertising team works to strengthen the If brand in all Nordic markets; strategically, creatively and operationally implementing If’s brand marketing strategy. Our work targets a broad customer base, builds a distinct brand position and drives cross-category consideration for If. Our creative concept ‘If helps a lot’ is a big part of our marketing effectiveness and success. Moving forward, we also aim to expand our CSR initiatives as a brand.
As Brand advertising project manager, you will contribute with project- and production management skills in creative development of our Nordic brand advertising. You will manage projects and processes with external creative and production partners, internal teams and stakeholders and media partners. You will project lead market-specific brand and CSR initiatives, with defined campaign objectives, and synchronize with other parts of Brand Marketing and Communication.
Together with our Brand advertising production manager, you will also contribute to developing ways of working to operatively manage new initiatives, media and format developments, brand advertising assets, alignment with other teams etc. The work includes a broad range of smaller and larger tasks in project leadership and process ownership.
To succeed in this role, we are looking for a person with a strong operational profile and the ability to translate strategic direction into concrete, high-quality executions that create measurable brand and business value. You proactively drive processes and stakeholder relations, make smart and pragmatic decisions, and ensure that marketing efforts clearly contribute to commercial impact.
About the team
We are a Nordic marketing team with colleagues in all Nordic countries. The brand advertising team is located in the Bergshamra office and currently consists of three people: Head of Brand advertising, Brand advertising project manager and Brand advertising production manager. The team works in close collaboration with Head of Brand Marketing and Communication, Head of Marketing and the Nordic Media and Insight team.Our team leads our major annual advertising process and creative production for all Nordic markets, as well as additional market-specific brand campaigns and initiatives in paid media. Our team’s core objective is to develop and deliver high-quality brand creatives for broad reach media plans in all Nordic markets, in sync with business priorities, brand insights and media and creative effectiveness. We are also hoping for our new colleague to help plan and independently run additional smaller or more flexible brand productions, e.g. with CSR objectives. We welcome you to an open, caring, highly operational, driven and efficient team – where competence and emotional IQ are equally valued. We strive to constantly learn and improve and believe in delivering results via respect and cooperation.
We offer
If is a workplace where you grow through accountability, always with the support of a strong team. We have an inclusive culture where competent people learn from each other. Together we solve interesting tasks and set high ambitions; to help a lot. We offer you:
• Including work environment where everyone is welcome
• Skilled professional environment, matched with a warm and welcoming culture
• Clear responsibility and accountability
• Development opportunities in the largest insurance company in the Nordics
• Health promoting workplace, sustainable work-life balance
• Collective agreement
• Insurance benefits
• Possibility of hybrid workplace
Who are you?
You are a person who wants to work with an established strong brand and implement and mindfully evolve communication long-term. In this, you understand that process, project and production management makes all the difference for creative outcome. You enjoy working operatively and hands-on from objectives and brief to final delivery, with genuine interest in creative processes and production details. Ensuring high quality end-results is important to you, and you have an eye for messaging distinctiveness and visual execution. You feel comfortable working independently but also understand the importance of on-going synchronization with multiple parties in a large organization.
You are able to make operative decisions within the framework of given strategies and guidelines and know when to involve your strategist for brand, messaging and creative direction. You are comfortable to manage internal and external relations, even if difficult feedback must be given to ensure the best results. As a person you are unprestigious and value a small team where we help each other out. You understand the need for cross-functional collaboration and are happy to lead Nordic projects.
We hope to find a colleague with:
• Desire to contribute to implementing and evolving our defined strategic direction
• Combination of self-leadership, proactivity and a solution-oriented mindset
• Analytical mindset with a no prestige approach; confident to challenge, humble to listen
• Strong communication skills, that builds trust easily and inspires collaboration across functions
• Drive to independently move projects forward to ensure brand and business value, regardless of project size
You also have:
• Academic degree and 3 to 5 years’ work experience, preferably client -and agency side
• A clear understanding of how marketing creates commercial value and contributes to business performance
• Knowledge of today's communication landscape and understanding of brand advertising effectiveness
• Experience in project and production management for brand advertising in paid media, incl. visual ID
• Ability to lead creative development towards given objectives, incl. analyzing and defining needs
• Experience in project set-up, key stakeholders, process coordination, feedback and quality control
• Capability to prioritize tasks, manage resources and define clear action plans
• Ability to independently manage agency briefing, budget- and project dialogue
• Contract negotiation with production agencies in defined projects
• Structured and engaging presentation skills is seen as a plus
• Fluent in Swedish, strong communication skills in English, other Nordic languages seen as a plus.
Additional facts and the recruitment process
• Application deadline: Screening and interviewing will start immediately.
• Apply via the link.
• Full time position.
• Work location: Stockholm (Bergshamra). Some traveling might be required.
• Start: As soon as possible/by agreement.
Union representatives: Forena: Jenny Stenberg, jenny.stenberg@if.se SACO: Oskar Nordström, oskar.nordstrom@if.se
We look forward to your application!
Romney & Rudberg Talent Search is responsible for the recruitment. For more information or questions, please contact Lotta Romney email lotta@romneyrudberg.se, phone +46707171719 or Sarah Rudberg email sarah@romneyrudberg.se, phone +46705512700