Brand advertising project manager To IF
You could call it Brand advertising project manager. But we’re actually looking for a caring doer, with a strategic understanding and drive to operatively lead high quality creative productions.
Whatever your professional title is - with us you will contribute to something bigger. Insurances make a real difference for people, businesses, and society. Insurances provide security, enable progress and have the power to turn misfortunes into new beginnings. If is not only one of the largest insurance companies in the Nordics. We strive to be the most caring one. We always make sure that every customer is correctly insured and that we are right by their side when they need us. Not just for quick pay-outs, but to help them rebuild and recover – financially, practically and emotionally. It’s all about understanding our customers and helping them in the right way. And about communicating that helpfulness in a relatable and effective way.
As Brand advertising project manager, you will ensure that our brand advertising and media/TV sponsorship communication in broad reach media channels is delivered with high quality, and in line with strategic objectives, creative strategy and brand identity. You will manage and develop high quality Nordic brand advertising content together with If’s brand advertising team and run smaller brand productions independently from brief to final production.
About the role
The Nordic Marketing team ensures that the If brand is in customers minds and contributes to increased long-term brand consideration and preference. Our brand advertising aims to strengthen the If brand in all Nordic markets before customers go into market. It targets all potential customers, builds presence and clear associations for our brand, and drives cross-category consideration for If. The brand advertising team works strategically and operationally to implement If’s brand marketing and media strategies. Our creative concept ‘If helps a lot’ was launched in 2022 and has shown great effect so far. The creative development of the concept will continue in 2024, together with If’s Nordic media team and external partners.
As Brand advertising project manager, you will contribute with project- and production management skills in creative development, that operatively support and develop If’s brand advertising and media/TV sponsorships. You will manage projects and processes with external creative and production partners, internal teams as well as media partners. You will also project lead local brand fame initiatives, with defined campaign periods, and synchronize with other parts of Brand Marketing and Communication. Together with Brand advertising production manager, you will contribute to developing structures and ways of working to operatively manage new formats needed, internal brand advertising assets etc.
About the team
The brand advertising team currently consists of Head of Brand advertising and Brand advertising production manager. The team works in close cooperation with Head of Brand Marketing and Communication, Head of Marketing and the Nordic Media and Insight team. The team leads If’s large yearly Nordic brand advertising production, which delivers brand creatives for twelve months in always-on media. The objective is to develop and deliver high-quality brand creatives for broad reach media plans in all Nordic markets, in sync with business priorities, brand insights and media and creative effectiveness. One ambition with this recruitment is for Head of brand advertising to allocate more time to strategy and development areas for brand advertising, with the added operative support. For 2024, we also aim to evaluate and plan for additional smaller and more flexible brand productions outside the baseline always-on creatives. We welcome you to an open, caring, driven and efficient team – where competence and emotional IQ are equally valued. We strive to constantly improve and learn and believe in delivering results via respect and cooperation.
Who are you?
You want to work for an established strong brand and implement and evolve communication long-term. You are a person who understands that process, project and production management makes all the difference for creative outcome. You enjoy working operatively and hands-on from brief to final delivery and have a genuine interest in creative processes and production details. Ensuring high quality end-results is of importance to you, and you have an eye for visual execution that is not just right. You feel comfortable working independently but are also experienced to know when to synchronize with various parties in the project at hand. You are confident to make operational decisions for execution within the framework of given strategies and guidelines and know when to involve your strategist for brand, messaging and creative direction. You are not afraid to manage internal and external relations, even if difficult feedback must be given to ensure the best results. As a person you are unprestigious and value working in a small team where you help each other out when things arise. You have an open communication style and manage progress in your projects with a people-oriented approach. Being part of a big organization with multiple stakeholders, you also understand the need for cross-functional collaboration and synchronizing with other teams. You have a Nordic approach and are happy to lead Nordic teams in brand advertising.
You also have:
· Relevant academic degree and work experience, agency side is seen as a plus
· Knowledge of today's communication landscape and an understanding of what drives brand marketing effect
· Experienced in project and production management for brand advertising and paid media, incl. visual ID
· Ability to independently lead creative development towards given objectives, and within given guidelines
· Experienced in project set-up and structure, resource management, process coordination, feedback and quality control in creative development – both with internal and external teams and partners
· Capability to prioritize tasks, identify what resources are needed to solve issues and define clear action plans
· Relationship-building ability and synergy-creating mentality
· Ability to independently manage agency briefing, project dialogue and follow-up of smaller projects
· Developed negotiation skills with external partners in production
· Budget allocation and invoicing experience
· Fluent in one Nordic language, and good communication skills in English as this is our corporate language
· Experience from working with different media channels is seen as a plus
Additional facts and recruitment process
Application deadline: Screening and interviewing will start immediately.
Apply via the link.
Full time position.
Work location: Stockholm (Bergshamra), Espoo, or Oslo (Vækerø). Some traveling might be required.
Start: As soon as possible/by agreement.
We look forward to your application!
Romney & Rudberg Talent Search is responsible for the recruitment. For more information or questions, please contact Lotta Romney email lotta@romneyrudberg.se, phone +46707171719.